Company first, person second
Decision-maker research starts after buyer companies have been reviewed. Choose how many people to find per company. Miyara recommends role families from the campaign, company type, product category, and brand context.
Role families
A role family covers function, seniority, buying responsibility, and title variants. For example, retail buying may include merchandising, category management, purchasing, and procurement titles. Hospitality may include guest experience, food and beverage, procurement, operations, or general management.
Miyara uses the role family to search broadly, then ranks the grounded people against the specific campaign. It does not require an identical title at every company.
No grounded person
If no suitable person can be grounded, the company remains intact and moves to Decision-makers not found. It can be retried later without disappearing from the workspace.